About Herizon

Building a Sustainable Nordic Future

We help international talent get hired — and keep the Nordic future sustainable.

Herizon Manifesto

Building Nordic future with international talent.

The Nordic model is under pressure. The population is aging, birth rates are falling, and key industries are already facing workforce shortages.

We need more than job listings. We need people. Skilled, motivated, globally minded professionals who want to contribute to a society built on equality, trust, and shared responsibility.

At Herizon, we connect international talent with companies shaping the Nordic future — because maintaining the welfare system and the Nordic quality of life requires action, not nostalgia.

We're tackling the root issues:

  • A shrinking workforce
  • The need for global ambition
  • Systems that overlook the potential sitting right here

Many of the people we work with are highly educated immigrants who value the Nordic model and want to help preserve it.

Herizon was founded by Finnish startup builders behind companies like Freska, Supermetrics, Yousician, and Slush. Today, we operate as a nonprofit with one mission: Get international talent hired cost-effectively, efficiently, and at scale.

Herizon manifesto

The Herizon Story

Turning overlooked talent into the engine of growth.

Herizon team and story

Herizon started with a question: What if the people Finland needs are already here, just locked out of the system?

While working in early-stage venture capital, Mari Luukkainen built a rapid upskilling program to help B2B startups expand internationally. One of the first participants, a U.S. teacher who had been unemployed in Finland for two years, joined a Finnish edtech startup. She led their U.S. expansion, increased monthly recurring revenue from over €100K to €400K, and helped secure more than €10M in Series A funding.

That result wasn't a one-off. It proved what's possible when international talent is trusted, supported, and given the right opportunities.

What began as a VC side project is now Finland's most cost-effective nonprofit employment model for immigrants. Herizon helps hundreds of people get hired every year and we're building toward 100,000.

Because Finland does not have a talent shortage. It has a hiring problem. We're here to fix it.

Our Team's Experience

Our team members have worked with some of Finland's most innovative companies

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Herizon team

We're building impact as we built our startups.

Mari Luukkainen

Mari Luukkainen

Founder

As Head of Growth of Freska, Mari scaled the nowadays leading home-cleaning player of the Nordics from <€200K to €13M in 2 years.

Currently Mari is a venture capital investor investing in European, UK, and US startups in Article 9 diversity fund identity.vc.

Viivi Marttinen

Viivi Marttinen

Head of Community & Talent

As the first People Ops of Supermetrics, Viivi experienced scaling the headcount from 10 to 300 taking care of HR, hiring, and office management.

Sini Ågrén

Sini Ågrén

COO

As Growth Manager at Flowhaven, Sini drove strategic OKRs, securing $16M in Series A funding. Previously, she excelled as a Team Lead at Slush.

Martti Laine

Martti Laine

CTO

Formerly a SaaS founder and freelance engineer/software consultant who worked with some of the largest and industry-leading companies in the world.

Daria Galina

Daria Galina

Talent & Community Coordinator

With 12+ years in executive operations, people operations, and project management, Daria has excelled in high-pressure environments and driving operational excellence.

Elina Seppälä

Elina Seppälä

Growth & Product

Elli has extensive experience scaling businesses across diverse industries, from heavy industry to early-stage startups. She has achieved double-digit performance improvements through technology, while maintaining high staff performance and rapid transformation. Her background includes founding startups, enhancing scale-ups, and assisting publicly listed companies in boosting performance.

Workforce Problems Don't Solve Themselves.

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